February 10, 2016
Client: Skyworks Solutions
Agency: 2 advanced studios
Focus: Concept, Creative Direction, Visual Design, UX / UI, Icons.
Project Overview:
SKYWORKS SOLUTIONS Inc. is an innovator of high performance analog semiconductors. Leveraging core technologies, Skyworks supports automotive, broadband, wireless infrastructure, energy management, GPS, industrial, medical, military, wireless networking, smartphone and tablet applications. The Company's portfolio includes amplifiers, attenuators, circulators, demodulators, detectors, diodes, directional couplers, front-end modules, hybrids, infrastructure RF subsystems, isolators, lighting and display solutions, mixers, modulators, optocouplers, optoisolators, phase shifters, PLLs/synthesizers/VCOs, power dividers/combiners, power management devices, receivers, switches and technical ceramics.
Our role was to work on the redesign of the company's corporate website to improve the user experience and increase engagement.
Challenges:
The primary challenge of the project was to create a design that would accurately reflect the company's brand identity and values, while also making the website more user-friendly and easy to navigate. Additionally, we needed to create a design that would be visually engaging and reinforce the company's position as a leader in the industry.
Approach:
To address these challenges, we started with research to better understand the target audience and their needs. We also worked closely with the client to understand their vision for the brand and their goals for the website.
User Experience (UX) Design:
We started the project by conducting a comprehensive review of the existing website to identify areas for improvement. We then created user personas to represent the different types of users who would be visiting the website. We used these personas to inform the design of the website, focusing on creating a clear and intuitive navigation structure and improving the user experience.
User Interface (UI) Design:
Using the insights gathered from our research, we created a UI design for the website that was visually engaging and reinforced the company's brand identity. We used a clean and modern design style that incorporated the company's colors and logo. We also used custom icons and graphics to create a cohesive visual experience throughout the website.
PROJECT IMAGES
Results:
The new UX/UI design for SKYWORKS SOLUTIONS was well-received by users and has helped to increase engagement and usage of the website. The new design has also helped the company to establish a stronger visual identity and stand out in a competitive industry. Overall, the project was a success and demonstrated the value of a well-designed UX/UI strategy for corporate websites.
We were lucky enough to work on this project during the time of our collaboration with 2Advanced Studios.
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