January 15, 2019
Client: RELX NOW UK
Agency: Fastlane
Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development
Our team was tasked with designing and developing the UX/UI for the website on the Shopify platform. Additionally, we were responsible for creating animated banners for social media marketing purposes.
UX/UI Design:
To start the project, we conducted a thorough analysis of the market and the competition. We also gathered information about RELX's target audience and their preferences. Based on our findings, we designed a user-centric and visually appealing interface for the website. We ensured that the design was easy to navigate, intuitive, and optimized for conversions.
We created a custom Shopify theme that was tailored to RELX's brand image and messaging. Our team incorporated high-quality product images, persuasive copy, and interactive elements to engage the customers and encourage them to make a purchase. We also optimized the website for mobile devices to provide a seamless user experience across all devices.
Animated Banners:
In addition to the website design, we created animated banners for RELX's social media marketing campaign. We designed the banners to be attention-grabbing and engaging, using a mix of high-quality graphics and animation. We carefully crafted the messaging and call-to-action to persuade potential customers to click through to the website and make a purchase.
Conclusion:
Our team successfully designed and developed an e-commerce website with a user-centric and visually appealing interface for RELX. The website design helped RELX to increase online sales and improve brand image. The animated banners also played a significant role in increasing brand visibility and driving traffic to the website.
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