January 1, 2020
Client: Lemon & Beaker
Focus: Concept, Creative Direction, Visual Design, Illustrations, UX/UI, Technical Strategy, Frontend Development, Backend Development, Shopify
Main focus was upgrade and creating smooth facelift of brands website.
Alongside with client, we went deeper into more minimalistic approach. First as website structure, second colors and third imagery.
COLORS
To keep minimalism in mind, using pastel coloring gave proper look and feel of the website.
Now, to make things more interesting we a did a bit of twist with development. As each product have it's own color, we dedicated background colors according to product.
For shop page, hovering over the product, background is changing accordingly.
PLAY & NAVIGATE
The advantage of smaller web stores with small amounts of products, give as possibility to ad more creative approach regarding navigation system.
We created 3 staged navigation.
Stage 1 - sowing just minimalist list of website pages
Stage 2 - Hovering over the list, slides out another screen with additional menu.
Stage 3 - Now add a bit play to it. Hovering over the products slides out screen with product image, and with seamless transitions changes product image and it's own dedicated background color.
BRANDING MATERIAL
In order to elevate more brand presence on social media, across other platforms and branding ways, we are more than happy to create branding material and express ours and brands creativity.
For each product we were asked to create product photos and short video material.
TUTORIAL VIDEO
Beside short videos of each product, we were asked to create small how to video for clients latest product.
Lemon & Beaker offers a range of premium, crafted
formulas that combine essential oils
and natural ingredients that cleanse,
soothe and restore the skin.
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